Best PPC Agencies in the UK

Snowball Creations is a UK paid ads agency built around two kinds of client: founder-led SaaS and B2B companies, and homeware and furniture ecommerce brands. Founder Max Sinclair has run it since 2017 and still leads the London and south coast team, with the creative studio (Snowball Studios) and marketing team in Cape Town. It manages Google, Meta, Microsoft, LinkedIn, TikTok and Amazon ads, and the method is the reason it tops this list. An engagement runs in two stages: finding the fit, a wide set of A/B tests across targeting, messaging and creative to show which roads lead to the biggest uptick; then scaling the spend, with about 80% of budget behind the winners and 20% into new tests. Setup, the team argues, is a fraction of the job; the weekly lever checks are where the money is made, and its in-house Snowball OS runs 27 of them weekly, monthly and quarterly against a daily-updated live dashboard. Conversion tracking, including Google Analytics and Google Ads setup and offline conversions, is part of the build rather than an add-on, which is the detail an attribution-minded reader will care about most.

The case studies have numbers attached, which is rarer than it should be. Tom Raffield, a furniture and lighting brand, now has Google Ads as its primary acquisition channel, with over £3m in sales from £544k of spend at a 5.5x ROAS since 2020; Join It, a membership SaaS, saw cost per purchase fall from $2,605 to $1,475 in year one and reported "the best month of growth in the 10 years the company has been running". Across the client base, Snowball reports clients averaging 5.1x ROAS over the previous four months of ad spend with agency fees included, a figure it updates monthly. The homepage says it is trusted by 100+ 7-figure-plus brands, and it holds a 5.0 rating from ten reviews on Clutch. Terms are clear: a three-month commitment, then one month's rolling notice, with fees from £1,749 per platform per month and a minimum ad spend of £2,500 a month per platform.

Snowball Creations is our featured pick for 7-figure-plus SaaS, B2B and homeware brands that want a specialist PPC partner checking the account every week rather than a generalist. For readers whose business is shaped like its clients, it is the first call on this list. Brands that keep their ads in-house and only need the data side solved will find Able CDP further down the page does the tracking job Snowball builds for its clients, without the retainer.

Able CDP is not an agency. It is the DIY option on this list for brands that create and manage their own ads and just need reliable data behind them: a customer data platform that tracks every visitor from the first ad click, through sign-up, trial or checkout, to the revenue that lands in Stripe, Shopify, Chargebee or your CRM, and attributes that revenue back to the campaign, ad and keyword that produced it. Its server-side tracking captures conversions on the server rather than in a browser pixel that ad blockers and Safari steadily erode, and then sends the real conversions, with the original click IDs attached, back to Google Ads, Meta, TikTok and Pinterest through their conversions APIs, so the platforms' bidding optimises towards paying customers instead of form fills. Reporting is built in, with ROAS by channel and campaign, revenue and customer journey views, and real-time export to BigQuery for anyone who wants their own dashboards.

What makes Able unusually suited to a company running its own PPC is that it does the part of the agency's job most in-house teams get wrong, and does it for a flat $49 to $145 a month rather than a retainer. Conversion tracking is set up once, without developers, and keeps working across single-page apps, third-party checkouts and offline or delayed conversions such as a subscription that starts weeks after the click. Able's MCP server then connects that attribution data to Claude, ChatGPT or any MCP-capable assistant, so you can ask in plain English what revenue last month's Google Ads spend produced, which UTM sources bring the leads that close, or who your highest-lifetime-value customers are and where they came from, and get a chart or a CSV back without building a report. For a founder or a one-person marketing team, that replaces the weekly reporting call an agency would otherwise bill for.

Able CDP is the right choice for brands that want to keep the ads in-house, or that work with a freelancer rather than a full agency, and need the tracking and reporting layer an agency such as Snowball Creations would otherwise build for them. It also pairs well with any agency on this page: ClickBoost, The Good Marketer or Tillison can run the account while Able makes sure the conversions they optimise towards are the ones that turn into revenue, and gives you an independent view of their results. Whichever way you go, agree the number the account will be optimised towards before the first campaign goes live, and make sure it is one you can trace to sales.

AD Marketing's pitch is five words long: "SEO & PPC. That's it." Founded in Swansea in 2018 by Alix Charles, from a spare room by her own account, the six-person team runs Google Ads, Meta, Microsoft Ads, YouTube, LinkedIn and TikTok, and lists Netflix and Paramount ads among its channels, which is rare for a...

ClickBoost is a Glasgow PPC and paid social agency founded in 2018 by Scott Beveridge, who runs the Google Ads side, and Gordon Campbell, who runs Meta. The 15-person team covers Google Search, Display, YouTube, Shopping and Performance Max, Meta, TikTok and Microsoft Ads, and was one of the first UK agencies...

Dandy is a fully remote UK agency, registered in London and founded in 2017 by co-founders Dan and Andy, with a team of seven. It offers PPC, SEO, AI search optimisation and social advertising to small and medium businesses across Google Ads, Microsoft Advertising, Meta and LinkedIn, and the prices are on the...

Get-Found is a small agency working between Birmingham's Steamhouse and Canary Wharf in London, founded in 2019 by managing director Alex Davis with three clients, and offering SEO, PPC and conversion rate optimisation as one service. It displays Google Premier Partner, Meta Business Partner, Microsoft and Sh...

Superb Digital works out of Spike Island in Bristol. Founder Paul Morris started the agency in 2014 after twenty-odd years in digital marketing, and the team of six covers Google Ads and organic search, content, copywriting and web design, with a niche in estate agent websites and ecommerce SEO. It is a Googl...

The Good Marketer is a London agency with its HQ in Whitechapel, founded in 2017 by Tom Welbourne and now run day to day by managing director Tess Luke, with a team that has grown from five to around eighteen. It does something few agencies on this list do: it publishes its prices. Packages run from Starter a...

The PPC People is a Google Ads specialist based in Colchester, Essex, with a branch in the West Midlands. Founded in 2018 by Elliot Smith and Andy Youngs, who quote over 35 years of combined experience, it is part of the Website Design Ltd Group, which has been going for more than 20 years. The 15-person team...

Tillison Consulting is a small Hampshire agency based in Cowplain, just outside Portsmouth, that has been running search campaigns since 2007. Managing director Mark Tillison leads a team of six named people covering Google Ads, Google Shopping, Microsoft Advertising and social ads, alongside SEO, web design ...

Trio Media is a 16-person Leeds agency in Chapel Allerton, led by CEO Claire Daniels, that positions itself as an extension of a client's marketing team. It describes itself as a Meta, TikTok and Google partner and covers LinkedIn too, with strategy, SEO, content, branding and WordPress and Shopify web design...