Form Tracking

Track form submissions without complex manual form tracking setup in GTM or coding

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Able Customer Data Platform sets up form tracking automatically, recognizing forms on the website and tracking lead form submissions, sending attributed conversions to external APIs such as Google Analytics, Facebook Ads and Google Ads.

What makes it even more special is Able's use of form tracking data to attribute any further purchases and other conversions to the customer's website visits regardless of when and where they happen.

Track lead form submissions

Get form tracking up and running instantly, without arduous GTM configuration

Able lead form tracking supports all known web forms. It automatically recognizes and tracks static HTML forms such as ones used by WordPress plugins, Webflow or Shopify contact forms. Many types of third-party dynamic widget forms, such as EasyWebinar event registration forms and Sumo lead forms are recognized and tracked too. A JavaScript API is provided for tracking custom lead and sign-up forms. Able Customer Data Platform associates entered personal identifiers, such as email or phone, with the visitor details such as various click and browser ids, UTM parameters, landing page, mapping customer's journey and attributing all future customer purchases to the lead source.

Attribute sales to tracked lead forms

Know the revenue from each tracked lead and the source of every purchase

Able attributes all future sales, for example, happening in Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. Using a customer data platform solves all common tracking problems: Able attribution uses first-party customer data and doesn't depend on cookies; it tracks purchases without relying on 'thank you' page views. Custom applications can use REST API to send conversions to Able.

Send conversions to Google Analytics and ad platforms

Understand where each paying customer comes from and improve ad ROI

Tracked lead form submissions, as well as later purchases attributed to them, are sent to Google Analytics, Facebook Ads and Google Ads. Able sends click and browser ids that belong to the original visitor, IOS 14 privacy-friendly identifiers and first-party customer match parameters to improve attribution. This allows you to see up to 24 months of LTV data in Google Analytics, as well as significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing you to track UTM parameters and lead source in them.

Automatic HTML Form Tracking

Able tracking code automatically collects each website visitor details such as marketing source, UTM parameters and landing page, as well as ad platforms' click identifiers and browser identifiers, such as ones used by Google tracking tags and Facebook Pixel.

It also tracks lead and sign-up forms to associate visitor details with the customer personal details such as phone and email – allowing you to attribute all further conversions to website visits and their sources precisely.

To use Able Form Tracking, open Able Dashboard, select Get Code tab, click the Add button, enter URL of one of the pages with form and click Save. Able will automatically recognize forms on the page and create a tracking code to record form submissions alongside with visitor details, email address and phone.

Get data into ad platforms, CRMs and analytics software

Able Customer Data Platform sends tracked leads to ad platforms, Google Analytics, CRM and marketing automation software.

Click an icon to learn more.

…or browse many more in our integrations catalog

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.


Sign up for an Able CDP account

Instant setup, no credit card required.


Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.


Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.


Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually or access tracking data via Google BigQuery.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software

Form Tracking Integrations

See also BigQuery integration for advanced custom reporting in Looker Studio (formerly Google Data Studio), Google Sheets and other third-party BI tools and data warehouses.

Widget Form Tracking

Able form tracking is available for multiple dynamic widget forms, including:
Attribute purchases originated from EasyWebinar registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page
Track sources of Privy form leads and attribute all future purchases to the original lead in Google Analytics, Google Ads and Facebook Ads
Track sources of RevenueHunt form leads and attribute all future purchases to the original lead in Google Analytics, Google Ads and Facebook Ads

See also our form tracking setup guide for other supported widgets.