Track form submissions without complex manual form tracking setup in GTM or coding
Able Customer Data Platform sets up form tracking automatically, recognizing forms on the website and tracking lead form submissions, sending attributed conversions to external APIs such as Google Analytics, Facebook Ads and Google Ads.
Able attributes all future sales, for example, happening in Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. Using a customer data platform solves all common tracking problems: Able attribution uses first-party customer data and doesn't depend on cookies; it tracks purchases without relying on 'thank you' page views. Custom applications can use REST API to send conversions to Able.
Tracked lead form submissions, as well as later purchases attributed to them, are sent to Google Analytics, Facebook Ads and Google Ads. Able sends click and browser ids that belong to the original visitor, IOS 14 privacy-friendly identifiers and first-party customer match parameters to improve attribution. This allows to see up to 24 months of LTV data in Google Analytics, as well as significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing to track UTM parameters and lead source in them.
See also BigQuery integration for advanced custom reporting in Google Data Studio, Google Sheets and other third-party BI tools.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software