Discover seamless form tracking without the complications of manual GTM setup or coding
The Able Customer Data Platform revolutionizes form tracking, effortlessly identifying forms on your website and monitoring lead form submissions. It even sends attributed conversions to external APIs like Google Analytics, Facebook Ads, and Google Ads.
But that's not all – Able takes form tracking to the next level, attributing future purchases and conversions to the customer's website visits, no matter when or where they occur.
Able lead form tracking supports all known web forms, automatically recognizing and tracking static HTML forms such as those used by WordPress plugins, Webflow or Shopify contact forms. It even works with various third-party dynamic widget forms like EasyWebinar event registration forms and Sumo lead forms. A JavaScript API is provided for tracking custom lead and sign-up forms. The Able Customer Data Platform links personal identifiers, such as email or phone, with visitor details, UTM parameters, mapping customer's journey and attributing all future customer purchases to the lead source.
Gain insights into revenue from each tracked lead and the origin of every purchase. Able attributes all future sales occurring in platforms like Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. The customer data platform solves all common tracking challenges, as Able attribution leverages first-party customer data and doesn't rely on cookies or 'thank you' page views. Custom applications can use REST API to send conversions to Able.
Tracked lead form submissions, as well as later purchases attributed to them, are sent to Google Analytics, Facebook Ads and Google Ads. Able sends click and browser ids that belong to the original visitor, IOS 14 privacy-friendly identifiers and first-party customer match parameters to improve attribution. This allows you to see up to 24 months of LTV data in Google Analytics, as well as significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing you to track UTM parameters and lead source in them.
Able Customer Data Platform transmits tracked leads to ad platforms, Google Analytics, CRM, and marketing automation software.
Click an icon to discover integration possibilities.
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…or browse many more in our integrations catalog
Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.
Instant setup, no credit card required.
Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.
Able gets important conversions from payment systems, e-commerce platforms and CRMs.
Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.
Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.
Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
See also BigQuery integration for advanced custom reporting in Looker Studio (formerly Google Data Studio), Google Sheets and other third-party BI tools and data warehouses.
See also our form tracking setup guide for other supported widgets.