Introducing the Revolutionary Able Form Tracking Solution

Discover seamless form tracking without the complications of manual GTM setup or coding

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The Able Customer Data Platform revolutionizes form tracking, effortlessly identifying forms on your website and monitoring lead form submissions. It even sends attributed conversions to external APIs like Google Analytics, Facebook Ads, and Google Ads.

But that's not all – Able takes form tracking to the next level, attributing future purchases and conversions to the customer's website visits, no matter when or where they occur.

Effortlessly Track Lead Form Submissions

Instantly set up form tracking without tedious GTM configurations

Able lead form tracking supports all known web forms, automatically recognizing and tracking static HTML forms such as those used by WordPress plugins, Webflow or Shopify contact forms. It even works with various third-party dynamic widget forms like EasyWebinar event registration forms and Sumo lead forms. A JavaScript API is provided for tracking custom lead and sign-up forms. The Able Customer Data Platform links personal identifiers, such as email or phone, with visitor details, UTM parameters, mapping customer's journey and attributing all future customer purchases to the lead source.

Attribute Sales to Tracked Lead Forms

Know the revenue from each tracked lead and the source of every purchase

Gain insights into revenue from each tracked lead and the origin of every purchase. Able attributes all future sales occurring in platforms like Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. The customer data platform solves all common tracking challenges, as Able attribution leverages first-party customer data and doesn't rely on cookies or 'thank you' page views. Custom applications can use REST API to send conversions to Able.

Optimize Conversions in Google Analytics and Ad Platforms

Discover the source of each paying customer and improve ad ROI

Tracked lead form submissions, as well as later purchases attributed to them, are sent to Google Analytics, Facebook Ads and Google Ads. Able sends click and browser ids that belong to the original visitor, IOS 14 privacy-friendly identifiers and first-party customer match parameters to improve attribution. This allows you to see up to 24 months of LTV data in Google Analytics, as well as significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing you to track UTM parameters and lead source in them.

Intuitive HTML Form Tracking

The Able tracking code automatically collects visitor information, such as marketing source, UTM parameters, landing page, ad platform click identifiers, and browser identifiers. It also tracks lead and sign-up forms, connecting visitor details with personal information like phone and email, enabling precise attribution of all future conversions to website visits and their sources.

Setting up Able Form Tracking is a breeze – simply access the Able Dashboard, choose the Get Code tab, click Add, enter the URL of a page with a form, and click Save. Able will automatically identify forms on the page and generate a tracking code to record form submissions, visitor details, email addresses, and phone numbers.

Get data into ad platforms, CRMs and analytics software

Able Customer Data Platform transmits tracked leads to ad platforms, Google Analytics, CRM, and marketing automation software.

Click an icon to discover integration possibilities.

…or browse many more in our integrations catalog

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.

1.

Sign up for an Able CDP account

Instant setup, no credit card required.

2.

Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.

3.

Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.

4.

Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software

Form Tracking Integrations

See also BigQuery integration for advanced custom reporting in Looker Studio (formerly Google Data Studio), Google Sheets and other third-party BI tools and data warehouses.

Widget Form Tracking

Able form tracking is available for multiple dynamic widget forms, including:
Typeform
Attribute purchases originated from Typeform registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page.
EasyWebinar
Attribute purchases originated from EasyWebinar registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page
Privy
Track sources of Privy form leads and attribute all future purchases to the original lead in Google Analytics, Google Ads and Facebook Ads
RevenueHunt
Track sources of RevenueHunt form leads and attribute all future purchases to the original lead in Google Analytics, Google Ads and Facebook Ads

See also our form tracking setup guide for other supported widgets.