Choose a customer data platform over an ETL tool
All data integration tools make similar promises: collecting marketing data from different sources. What makes Able different is the technology underneath the marketing speak.
Both Able and Supermetrics send customer data to data warehouses. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events from other platforms.
Instead of relying solely on third-party data, Able comes with its own first-party tracking that ensures that source of each website visitor is recorded and associated with customer details as soon as as a lead or sign-up form is completed.
It then uses one of its many marketing data integrations to enrich website tracking data with conversions that occur in back-office platforms to build a 360-degree view of customers' journeys. Collected data are available in Able Dashboard and can be sent to Google BigQuery data warehouse for analysis.
Technology differences that are behind the superficial similarities between integrations offered by Able and Supermetrics make sure that the data are easier to collect and analyze than ever.
Able automatically transforms all data into a common schema that is easy to analyze and report on, allowing to understand touchpoints and uncover insights.
It also sends back-end conversions to Google Analytics and ad platforms ensuring that each conversion is correctly attributed and recognized throughout the marketing software stack you're using.
Supermetrics integrations were built from a data processing perspective.
Able has been designed by having marketer needs in mind, ensuring it not only collects first-party data ready for analysis, but also performs attribution compatible with third-party ad platforms.
Able connects with conversion APIs such as Facebook Conversion API, Google Ads API and TikTok API, sending complete customer details available for attribution, facilitating recognition of each conversion in ad platforms' reports and making sure AI/ML audience optimization in ad platforms allows to optimize ad delivery based on the bottom-line performance of the acquired audience.
Supermetrics offers various plans, for example 'Supermetrics for DataStudio' or 'Supermetrics API', with pricing and specific plan creation available on request.
At Able, this is all-in-one; our pricing is transparent as are the integrations you will gain access to by signing up.
Able starts at $50 per month.
Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.
Instant setup, no credit card required.
Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.
Able gets important conversions from payment systems, e-commerce platforms and CRMs.
Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software