Choose a customer data platform over an ETL tool
All data integration tools make similar promises: collecting marketing data from different sources. What makes Able different is the technology underneath the marketing speak.
Both Able and Supermetrics send customer data to data warehouses. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events from other platforms.
Supermetrics offers various plans, for example 'Supermetrics for DataStudio' or 'Supermetrics API', with pricing and specific plan creation available on request. At Able, this is all-in-one; our pricing is transparent as are the integrations you will gain access to by signing up.
Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.
It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able is able to offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.
Stop paying for features you don't need, tricky setting up or ongoing consulting on siloed reports and ill-conceived interface.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
To set up Supermetrics integrations, you'll need a certain amount of expertise and understanding of the platform. With Able, we clearly outline how to implement these integrations easily, with no coding required.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.
Able marketing API integrations are IOS 14 ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software