Choose Able over Decentriq

Simplify customer data platform setup
Able CDP offers direct marketing attribution and ad platform integrations without the complexity of data clean rooms

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Why so many marketers choose Able as an alternative to Decentriq?

Here are some of the key differences to consider when looking for an alternative to Decentriq.

All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses. ‍ Decentriq is built around data clean rooms and multi-party collaboration, requiring data science expertise and clean room configuration to activate audiences and measure campaign performance. While this approach suits large enterprises coordinating across multiple partners, it introduces complexity that most marketing teams don't need for day-to-day attribution and conversion tracking. ‍ Able CDP benefits from being a modern platform that has been designed to solve problems of marketers and entrepreneurs. In addition to being a customer data platform, it uses AI across the board to self-configure, automatically figuring out how to connect customer data and marketing events between services, eliminating the need to have engineers who code integrations and set up data processing. Able sends server-side conversions directly to ad platforms' conversions APIs, attributed to the original ad click, without requiring an intermediary collaboration layer. This makes Able CDP an excellent Decentriq alternative when you need straightforward marketing attribution and ad platform integrations rather than a multi-party data collaboration environment.

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You should choose Able if:

Quick comparison guide

DecentriqAble CDP
PriceCustom pricing, available on request$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platformsYes — supports privacy-safe activation to ad platforms and ad environments, including Amazon Marketing Cloud, Amazon DSP, and Prime Video; also offers connector integrations for audience activationYes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
ChannelsWeb; partner and ecosystem data collaboration across advertisers, publishers, retailers, and agenciesWeb, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reportingSupports measurement and performance use cases; public case-study highlights include ad spend ROI uplift, conversion-rate uplift, and reduced impression wasteBuilt-in revenue attribution reporting, reporting via ad platforms’ conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless trackingYes — publicly positions the platform for cookieless, first-party-data collaboration and activationNative cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data exportCustom collaborations using Python, SQL, and R; API/SDK support for integration and automation with existing tech stacksReal-time BigQuery events export; manual reports export to CSV
Key featuresData Clean Rooms, Collaborative Audience PlatformServer-side tracking, ad tracking and marketing attribution

Note: the information above was consistent with the information published at Decentriq website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Decentriq alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

While Decentriq focuses on privacy-preserving data collaboration across partners, Able CDP offers direct, ready-to-use integrations with ad platforms' conversions APIs, including Facebook (Meta) Conversions API, Google Ads API, TikTok, and Pinterest. This means conversions are attributed to the original ad click and sent back to the ad platforms without requiring a data clean room setup or partner collaboration workflow.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Decentriq is built for multi-party data collaboration scenarios that typically involve data science teams, Python or SQL expertise, and clean room configuration. Able CDP takes a fundamentally different approach: install the tracking code, connect your payment system or CRM, and the platform automatically identifies sign-up forms and connects customer data across systems without requiring coding or complex infrastructure.

Use Out-of-the-Box or Customize

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects.

Decentriq positions itself as a broad data collaboration platform serving advertisers, publishers, retailers, and agencies across a wide range of use cases. Able CDP focuses specifically on marketing attribution and server-side tracking, providing built-in reporting with essential metrics and seamless integration with purpose-built BI tools for custom reporting. This focused approach means you get a complete attribution solution rather than a general-purpose collaboration environment.

Simplify Data Warehouse Setup

Able automatically transforms all data into a common schema that is easy to analyze and report on, allowing to understand touchpoints and uncover insights.

It also sends back-end conversions to Google Analytics and ad platforms ensuring that each conversion is correctly attributed and recognized throughout the marketing software stack you're using.

Decentriq's ad platform activation works through privacy-safe clean room environments, which adds complexity to what could otherwise be a direct integration. Able CDP connects natively with ad platforms' conversions APIs, sending server-side conversions attributed to click identifiers without intermediary collaboration layers, making it straightforward to leverage ad platforms' AI-powered audience optimization.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf

As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf
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