Simplify customer data platform setup
Able CDP offers direct marketing attribution and ad platform integrations without the complexity of data clean rooms
Here are some of the key differences to consider when looking for an alternative to Decentriq.
All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses. Decentriq is built around data clean rooms and multi-party collaboration, requiring data science expertise and clean room configuration to activate audiences and measure campaign performance. While this approach suits large enterprises coordinating across multiple partners, it introduces complexity that most marketing teams don't need for day-to-day attribution and conversion tracking. Able CDP benefits from being a modern platform that has been designed to solve problems of marketers and entrepreneurs. In addition to being a customer data platform, it uses AI across the board to self-configure, automatically figuring out how to connect customer data and marketing events between services, eliminating the need to have engineers who code integrations and set up data processing. Able sends server-side conversions directly to ad platforms' conversions APIs, attributed to the original ad click, without requiring an intermediary collaboration layer. This makes Able CDP an excellent Decentriq alternative when you need straightforward marketing attribution and ad platform integrations rather than a multi-party data collaboration environment.
you'd like to use a customer data platform that doesn't require developers and continuous expert maintenance;
you'd like to leverage ready-to-use solutions for specific tasks and industries;
you prefer a customer data platform with transparent pricing.
| Decentriq | Able CDP | |
|---|---|---|
| Price | Custom pricing, available on request | $49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees |
| Sends conversions to ad platforms | Yes — supports privacy-safe activation to ad platforms and ad environments, including Amazon Marketing Cloud, Amazon DSP, and Prime Video; also offers connector integrations for audience activation | Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest |
| Channels | Web; partner and ecosystem data collaboration across advertisers, publishers, retailers, and agencies | Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration) |
| RoAS reporting | Supports measurement and performance use cases; public case-study highlights include ad spend ROI uplift, conversion-rate uplift, and reduced impression waste | Built-in revenue attribution reporting, reporting via ad platforms’ conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse |
| Cookieless tracking | Yes — publicly positions the platform for cookieless, first-party-data collaboration and activation | Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources |
| Data export | Custom collaborations using Python, SQL, and R; API/SDK support for integration and automation with existing tech stacks | Real-time BigQuery events export; manual reports export to CSV |
| Key features | Data Clean Rooms, Collaborative Audience Platform | Server-side tracking, ad tracking and marketing attribution |
Note: the information above was consistent with the information published at Decentriq website at a time of the last update of the comparison. It might have changed without further notice.
Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.
Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.
While Decentriq focuses on privacy-preserving data collaboration across partners, Able CDP offers direct, ready-to-use integrations with ad platforms' conversions APIs, including Facebook (Meta) Conversions API, Google Ads API, TikTok, and Pinterest. This means conversions are attributed to the original ad click and sent back to the ad platforms without requiring a data clean room setup or partner collaboration workflow.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
Decentriq is built for multi-party data collaboration scenarios that typically involve data science teams, Python or SQL expertise, and clean room configuration. Able CDP takes a fundamentally different approach: install the tracking code, connect your payment system or CRM, and the platform automatically identifies sign-up forms and connects customer data across systems without requiring coding or complex infrastructure.
In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects.
Decentriq positions itself as a broad data collaboration platform serving advertisers, publishers, retailers, and agencies across a wide range of use cases. Able CDP focuses specifically on marketing attribution and server-side tracking, providing built-in reporting with essential metrics and seamless integration with purpose-built BI tools for custom reporting. This focused approach means you get a complete attribution solution rather than a general-purpose collaboration environment.
Able automatically transforms all data into a common schema that is easy to analyze and report on, allowing to understand touchpoints and uncover insights.
It also sends back-end conversions to Google Analytics and ad platforms ensuring that each conversion is correctly attributed and recognized throughout the marketing software stack you're using.
Decentriq's ad platform activation works through privacy-safe clean room environments, which adds complexity to what could otherwise be a direct integration. Able CDP connects natively with ad platforms' conversions APIs, sending server-side conversions attributed to click identifiers without intermediary collaboration layers, making it straightforward to leverage ad platforms' AI-powered audience optimization.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.