Exclude test sign-ups from Facebook and other integrations

If your goal is simply to stop your own test sign-ups from reaching Meta (Facebook) and your other integrations, the easiest and most reliable way is to mark yourself as an internal customer. This excludes that customer's activity from Able's built-in reports and stops any conversions attributable to them from being sent to Meta and other destinations — without you having to maintain an email-pattern rule.

Recommended: mark yourself as an internal customer

1. Open your website in the browser (or reload the page if it's already open) so a fresh page view is recorded against your customer profile.
2. In the Able dashboard, go to the Customers tab. Customers are ordered by the time of their last event, so you should appear at the top — verify that the time of the last page view matches when you just loaded the site.
3. Click on the customer to open it.
4. Press the … (more) menu and select Mark as internal:

From that point on, no further conversions for that customer will be sent to Meta or any other integration, and their activity is kept out of your reports.

When you'd want a pattern-based rule instead

Marking a customer as internal is per-customer. If instead you want to systematically filter out every sign-up whose email matches a pattern such as +test — for example because several people on your team use tagged test addresses — use the Rules section of the Able dashboard. Rules let you filter or transform events based on specific criteria before they fan out to your destinations, so you can set up a condition that drops events whose email contains +test.

For most single-user testing, marking yourself as internal is quicker and less error-prone; reach for a Rule when you need the exclusion applied automatically across many test addresses.