Why do Chargebee and Google Analytics Need to Be Connected?
Chargebee is a powerful subscription billing processing SaaS platform, usually processed through Stripe. Google Analytics is one of the most widely used web analytics services. Both platforms keep a rich set of sales data, but there are often significant discrepancies between them.
Chargebee and Google Analytics integration enables you to get a complete view of the customer journey. Attributing sales to leads and leads to marketing sources allows you to accurately track marketing campaigns and understand LTV and ROI.
A Complete Solution for Integrating Chargebee and Google Analytics
Able Customer Data Platform is the ultimate Chargebee and Google Analytics integration.
It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Chargebee and Google Analytics.
This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.
All of this without coding and complex manual set-up of the connection between Chargebee and Google Analytics. Able already knows how to connect marketing data between Chargebee and Google Analytics.
How Able CDP Integrates Chargebee and Google Analytics
Able makes it easy to report in Google Analytics on actual Chargebee revenue rather than conversions to leads, attributing all subsequent Chargebee revenue to the original visitor and campaign - even if it occurs weeks after the initial visit.
Able CDP combines browser and back-end tracking to:
6 Steps to Connect Chargebee with Google Analytics by Using Able
After signing up for a free account, Able CDP will prompt you to add code to your website. The tracking code is necessary to allow Able to link Chargebee and Google Analytics to ensure all conversions data is transferred successfully.
Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.
Able Customer Data Platform attributes Chargebee payments (processed using Stripe) to the original marketing source.
To send Purchase events from Stripe to Able:
Able CDP will now receive webhooks from Stripe, automatically attributing Purchases by customer emails and phones and sending Purchase conversions with payment amounts.
If you need to recognize conversion during user actions (for example, immediately after a service is consumed, rather than when its successfully billed), consider a direct integration with Able REST API.
1. The first step is to locate the Google Analytics measurement id for the property you’d like to use for reporting.
Open Google Analytics, Admin – Web Stream Details page. Tracking Id should be the first item on the list. Record it.
2. Second, you'll be prompted to save a Google Analytics Tracking ID in Able
3. Enable Outbound Integration
Select the Google Analytics Credential you’ve just saved and ‘Purchase’ event type. Press ‘Save’.
Following the above process for sending leads, you will be prompted to set up the purchase integration to send attributed Purchases to Google Analytics from any source, such as a sending a successful Stripe Invoice payment.
Select the Google Analytics Credential you’ve just saved and ‘Purchase’ event type. Press ‘Save’.
At this point, required integration setup is complete and Able will start sending all Purchases that it attributed to Google Analytics visitors to Google Analytics Measurement API. Conversions will appear in all standard reports.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
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Continuously improve marketing strategy with actionable data produced by Able tracking.