Choose Able over Wicked Reports
Higher value at a better price
What if you could pay less for superior features?
Higher value at a better price
What if you could pay less for superior features?
All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.
Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events.
Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns. Wicked Reports only allow inbound and outbound API data for customers who pay an increased monthly fee, and does not include Google Ads API.
User feedback indicates that Wicked Reports' limitation in API integrations makes some key information inaccessible, such as seeing the date of a customer's first and last click, something which Able CDP shows in our platform.
Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.
It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
Wicked Reports tracks events and leads purely from the tracking standpoint, displaying the data in aggregated reports. Wicked Reports doesn't generate customer profiles and doesn't let you to see and analyze individual customer journeys in detail.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.
Able marketing API integrations are IOS 14 ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
While this functionality is advertised in Wicked Reports, it's implemented there using customer personal information instead of tracked customer identifiers. This can lead to the loss of up to 30% conversions since the user's data in your CRM (for example, an email or a phone number) may not match with personal data of the customer Facebook or another ad platform stores.
Using a conversions API integration without tracking leads to a massive negative impact on ad platform delivery optimization as its machine learning doesn't get true picture of who purchases and who doesn't. Able Customer Data Platform solves this problem out of the box.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
To set up Wicked Reports, you'll need to implement a dedicated Wicked Tagging system, and Wicked Reports will run only after all links have been updated. Wicked Reports users have acknowledged the learning curve required to know the platform, as well as the fact that it's expensive for many businesses.
Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able is able to offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.
Stop paying for features you don't need, tricky setting up or ongoing consulting on siloed reports and ill-conceived interface.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software