Choose Able CDP over Ruler Analytics
Higher value at a better price
What if you could pay less for superior features?
Higher value at a better price
What if you could pay less for superior features?
Both Able and Ruler Analytics help to connect sales with marketing spending. But Able has more intuitive Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads.
Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
By allowing Able to send conversions to ad platforms and Google Analytics, you can attribute 99% of your purchases to the correct marketing sources.
Able CDP is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able offers more useful features at a much lower price due to its extensive use of automation and artificial intelligence.
Ruler Analytics has a 90-day tracking window, while Able CDP has an infinite reporting window allowing for better analysis over time.
Reporting in ad platforms allows you to segment audience by demographics, location, and device type. Able CDP tracks all data from different sources, creating first-party customer profiles that you can then feed to Google Analytics, BigQuery, and other ad and analytics platforms. This allows for more flexible reporting and transparency.
Able helps with fixing 100% of the data quality issues in Google Analytics 4. GA4 reporting is more versatile than anything else, so ensuring the data being sent to it is as accurate as possible is extremely important for successful analysis of the data and understanding of your customers' journeys.
For anything that Google Analytics 4 reporting cannot achieve, we offer full access to data collected by Able via the BigQuery integration. It can be used with Google Data Studio, Google Sheets and other BI tools, providing endless reporting capabilities.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
Ruler Analytics does not offer automatic setup or a free trial. To set it up, you need to make an appointment with the sales department, and the wait can be several days. Users have reported that set-up of Ruler Analytics can be tricky, especially without the help o fa web developer.