Choose Able over Littledata

API Integrations

All tracking and attribution tools make similar promises: tracking customers and getting actionable insights from
analytics. What makes Able different is the technology underneath the marketing speak.

Both Able and Littledata attribute sales to marketing activity. But Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic lookalike audience optimization offered by Google Ads rather than merely reporting ROI for campaigns.

Intuitive Platform with Transparent Pricing

Both Able and Littledata track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey and integrate with marketing services without having to purchase third-party customer data platform.

Littledata's platform is focused solely on e-commerce companies, whereas Able provides solutions for B2B and SaaS businesses in addition to e-commerce, allowing for a greater scope of analysis. Able also offers more integrations that Littledata does not, including Google Ads API, WooCommerce, and BigQuery, among others.

Able CDP is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able CDP offers more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Able is a fully-featured customer data platform that integrates your data with third-party marketing services without needing to purchase a customer data platform separately.

True Back-End Attribution

Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.

Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.

This functionality isn't available in all-in-one marketing analytics software such as Littledata, which calculates ROI internally instead of sharing raw conversion data with ad platforms.

⚡️ You should choose Able if:

• you'd like to own your first-party customer data and integrate with third-party marketing services to build effective marketing funnel not limited by CRM built-in automations;
• you'd like to increase return on ad spend by leveraging Facebook Ads and Google Ads audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
• you prefer a customer tracking solution with transparent pricing.