Choose Able over Littledata

Get more out of your conversion data

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Why so many marketers choose Able as an alternative to Littledata?

Here are some of the key differences to consider when looking for an alternative to Littledata.

All tracking and attribution tools make similar promises: tracking customers and getting actionable insights from analytics. What makes Able different is the technology underneath the marketing speak.

Both Able and Littledata attribute sales to marketing activity. But Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic lookalike audience optimization offered by Google Ads rather than merely reporting ROI for campaigns.

Both Able and Littledata track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey and integrate with marketing services without having to purchase third-party customer data platform.

Littledata's platform is focused solely on e-commerce companies, whereas Able provides solutions for B2B and SaaS businesses in addition to e-commerce, allowing for a greater scope of analysis. Able also offers more integrations that Littledata does not, including Google Ads API, WooCommerce, and BigQuery, among others.

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You should choose Able if:

What advantages do you get by choosing Able as a Littledata alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

This functionality isn't available in all-in-one marketing analytics software such as Littledata, which calculates ROI internally instead of sharing raw conversion data with ad platforms.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf
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