Higher value at a better price
What if you could pay less for superior features?
All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.
Both Able and Hyros track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events.
Both Able and Hyros help to connect sales with marketing spending. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.
Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.
It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
This feature makes Able CDP an excellent alternative to Hyros for marketers and entrepreneurs who aren't satisfied with top-down overall statistics and are interested in understanding how their customers from each segment make decision to buy.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
This functionality isn't available in all-in-one marketing analytics software such as Hyros, which calculates ROI internally instead of sharing raw conversion data with ad platforms.
Able CDP is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able offers more useful features at a much lower price due to its extensive use of automation and artificial intelligence.
Stop paying for features you don't need, tricky setting up or ongoing consulting on siloed reports and ill-conceived interface.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able Customer Data Platform has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
Hyros is invite only, and only works with businesses of a certain size and in certain industries.