Alternative to Hyros - Able Customer Data Platform

Why so many marketers choose Able as an alternative to Hyros?

Here are some of the key differences to consider when looking for an alternative to Hyros.

All tracking and attribution tools make similar promises: tracking customers, understanding which ads drive sales, and calculating profitability. What sets Able apart is its underlying technology that goes beyond marketing pitch.

While both Able and Hyros assist in connecting sales with marketing spending, Able includes integrations with the Facebook Conversions API and Google Ads API. This allows Able to send data directly to the ad platforms server-side, enabling powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.

While both platforms track customer activity, Able functions as a customer data platform, which enables it to construct a comprehensive view of the customer journey instead of just collecting isolated events.

Both Able and Hyros offer similar reporting capabilities. However, Able stands out by its ability to transmit collected data, as well as conversion data received from ad platforms, into data warehouses. This allows for unlimited reporting capabilities and advanced Return on Advertising Spend (RoAS) modeling.

Hyros requires an application process to become a customer, along with pre-sales calls and commitments. In contrast, Able is confident in its service and offers transparent pricing along with a free trial featuring instant account set-up.

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You should choose Able if:

you'd like to increase return on ad spend by leveraging Facebook (Meta) Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
you prefer an attribution solution with transparent pricing;
you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;
you want an easy-to-implement, no expert necessary, integration for your software and marketing platforms you may be using.

Quick comparison guide

	Hyros	Able CDP
Price	Bespoke pricing based on tracked revenue, ranging $369 - $4,200 per month	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	?	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	?	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Built-in	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	?	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Siloed data, only integrations with ad platforms are available	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at Hyros website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Hyros alternative?

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

No sales calls. No commitment. No opaque setup instructions. Just a product that solves exactly the problem you have in minutes.

Hyros is invite only, and only works with businesses of a certain size and in certain industries.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

This feature makes Able CDP an excellent alternative to Hyros for marketers and entrepreneurs who aren't satisfied with top-down overall statistics and are interested in understanding how their customers from each segment make decision to buy.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Owner of Placówkowo

Choose Able over Hyros