Alternative to Hubspot built-in attribution | Able Customer Data Platform

❓ What are the HubSpot attribution limitations?

HubSpot is a great marketing software but it isn't focused on attribution.
‍These are some of the HubSpot attribution disadvantages that can be detrimental to your business.

Simplification that leads to data loss
HubSpot 'Original Source' tracking is deceptively simple. It only works with HubSpot lead forms, HubSpot deals and HubSpot built-in reports. Able CDP tracking and attribution allow you to use any forms, integrate data with third-party CRMs and marketing automation solutions and send conversions to Google Analytics, Google Ads and Facebook Ads. Able attributes conversions to GCLIDs of the original clicks regardless where they happen in your funnel and sends full conversion details to Google Ads API including user identifiers that help to report IOS 14.5+ conversions.
Bad long-term solution for a B2B or SaaS sales funnel
‍HubSpot attribution isn't designed to track activities of multiple stakeholders from one company or recurring subscriptions. Able CDP connects activities by multiple stakeholders from the same company into a single customer profile, allowing you to attribute all future purchases, regardless who and when makes them, to the original source that brought the original website visitor.
Lack of ad platform integrations
Hubspot calculates ROI within its own reporting. While this provides a certain amount of convenience, such an approach limits benefits of understanding customer sources. Able CDP sends attributed conversions to ad platforms such as Facebook Ads and Google Ads, allowing you to use built-in lookalike audience optimization to increase ROI.
Cost
Once your business starts to grow and you have more leads, as well as need to use more features, HubSpot cost rapidly increases. While Able can be used alongside Hubspot to send Hubspot conversions to Google Analytics, Google Ads and Facebook Ads, many of our customers use Able for marketing attribution and enjoy freedom of being able to choose a lead form that has the best design and user experience, a CRM that's best for their business and a marketing automation service that doesn't have an exorbitant price.

⚡️ You should choose Able Customer Data Platform if:

you'd like to choose your marketing stack freely and enjoy flexibility of built-in API integrations and being able to attribute purchases to marketing sources regardless of where they happen and what lead forms are used;
you'd like to increase return on ad spend by leveraging Facebook Ads and Google Ads audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
you prefer an attribution solution with transparent pricing.

🔥 Able Customer Data Platform advantages:

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Stop paying for HubSpot features you don't need and enjoy marketing attribution at an affordable price.

True Back-End Attribution

Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.

Able CDP marketing API integrations are IOS 14+ ready and allow you to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.

This functionality isn't available in all-in-one marketing analytics software such as HubSpot, which calculates ROI internally instead of sharing raw conversion data with ad platforms.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

📚 Learn More

Read about Able Customer Data Platform approach to B2B conversion funnel tracking and SaaS conversion funnel tracking
Find out how to track Hubspot Forms

Choose Able over built-in HubSpot attribution