Don't let oversimplified HubSpot attribution to harm your business
Find out what you can do to today
HubSpot is a great marketing software but it isn't focused on attribution.
These are some of the HubSpot attribution disadvantages that can be detrimental to your business.
Able is designed to be set up once and bring all the data and KPIs optimal for yout business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able is able to offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.
Stop paying for HubSpot features you don't need and enjoy marketing attribution at an affordable price.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.
Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
This functionality isn't available in all-in-one marketing analytics software such as HubSpot, which calculates ROI internally instead of sharing raw conversion data with ad platforms.
Able Customer Data Platform keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.
It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software