Choose Able over HubSpot

Don't let oversimplified attribution harm your business
Find out why Able attribution is better-suited to your needs

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Why so many marketers choose Able as an alternative to HubSpot?

Here are some of the key differences to consider when looking for an alternative to HubSpot.

HubSpot is a great marketing software but it isn't focused on attribution.

‍These are some of the HubSpot attribution disadvantages that can be detrimental to your business:

  1. Simplification that Leads to Data Loss: HubSpot's 'Original Source' tracking may seem simple, but it only functions with HubSpot lead forms, HubSpot deals, and HubSpot built-in reports. Able CDP tracking and attribution, however, allow you to use any forms, integrate data with third-party CRMs and marketing automation solutions, and send conversions to Google Analytics, Google Ads, and Facebook (Meta) Ads.
  2. Limited Ad Platform Integrations: HubSpot's integrations with Facebook (Meta) Conversions API and other ad platforms' APIs rely on CRM data. Able CDP sends conversions to ad platforms such as Facebook (Meta) Ads and Google Ads, attributed to precise click identifiers. This allows you to recognize more conversions and employ better audience optimization to increase ROI.
  3. Cost: As your business grows and requires more leads and features, HubSpot's costs rapidly increase. Able can be used alongside HubSpot to send HubSpot conversions to Google Analytics, Google Ads, and Facebook Ads. Many of our customers use Able for marketing attribution and enjoy the freedom to choose a lead form with the best design and user experience, a CRM that suits their business needs, and a marketing automation service that doesn't come with an exorbitant price.

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You should choose Able if:

Quick comparison guide

HubSpotAble CDP
PriceStarts at £18/mo/seat for up to 1000 contacts$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platformsSome, only sends CRM data and browser detailsYes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
ChannelsWeb, call trackingWeb, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reportingBuilt-in, based on CRM conversions onlyBuilt-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking?Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data exportOnly CRM and reporting data, excluding raw event tracking dataReal-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at HubSpot website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a HubSpot alternative?

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Stop paying for HubSpot features you don't need and enjoy marketing attribution at an affordable price.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

This functionality is limited in all-in-one marketing analytics software such as HubSpot, which relies on CRM data instead of sharing raw conversion data with ad platforms.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo
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