Choose Able over built-in HubSpot attribution

Don't let oversimplified HubSpot attribution to harm your business
Find out what you can do to today

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❓ What are the HubSpot attribution limitations?

HubSpot is a great marketing software but it isn't focused on attribution.
These are some of the HubSpot attribution disadvantages that can be detrimental to your business.

  1. Simplification that leads to data loss
    HubSpot 'Original Source' tracking is deceptively simple. It only works with HubSpot lead forms, HubSpot deals and HubSpot built-in reports. Formsable tracking and attribution allow to use any forms, integrate data with third-party CRMs and marketing automation solutions and send conversions to Google Analytics, Google Ads and Facebook Ads.
  2. Bad long-term solution for a B2B or SaaS sales funnel
    HubSpot attribution isn't designed to track activities of multiple stakeholders from one company or recurring subscriptions. Formsable connects activities by multiple stakeholders from the same company into a single customer profile, allowing to attribute all future purchases, regardless who and when makes them, to the original source that brought the original website visitor.
  3. Lack of ad platform integrations
    Hubspot calculates ROI within its own reporting. While this provides a certain amount of convenience, such approach limits benefits of understanding customer sources. Able Customer Data Platform sends attributed conversions to ad platforms such as Facebook Ads and Google Ads, allowing to use built-in lookalike audience optimization to increase ROI.
  4. Cost
    Once your business starts to grow and you have more leads, as well as need to use more features, HubSpot cost rapidly increases. While Able can be used alongside Hubspot to send Hubspot conversions to Google Analytics, Google Ads and Facebook Ads, many of our customers use Able for marketing attribution and enjoy freedom of being able to choose a lead form that has the best design and user experience, a CRM that's best for their business and a marketing automation service that doesn't have exorbitant price.

⚡️ You should choose Able Customer Data Platform if:

🔥 Able Customer Data Platform advantages:

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for yout business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able is able to offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Stop paying for HubSpot features you don't need and enjoy marketing attribution at an affordable price.

True Back-End Attribution

Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.

This functionality isn't available in all-in-one marketing analytics software such as HubSpot, which calculates ROI internally instead of sharing raw conversion data with ad platforms.

Map Customer Journey to Each Purchase

Able Customer Data Platform keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Formsable has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

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Don't just take our word for it

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software