More features, same price
What if you could get more for the same price?
All Google Analytics and CRM integration tools make similar promises: seeing attributed purchases in Google Analytics, understanding what channels and ads sell, calculating profitability. What makes Able Customer Data Platform different is the technology underneath the marketing speak.
Both Able and GA Connector attribute CRM purchases to website visitors and send them to Google Analytics. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.
Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.
Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
GA Connector doesn't send data back to ad platforms, which limits its ability to improve ROI for paid traffic.
Both Able and GA Connector track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting events that happen on the website and CRM and send them to Google Analytics.
Able CDP keeps knowledge about each customer activity, regardless of whether it happens online on the website or offline and in a CRM. It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able CDP offers more useful features due to its extensive use of automation and artificial intelligence.
GA Connector integrates a CRM only with Google Analytics, not allowing to take full advantage of features available in ad platforms and ownership of first-party customer data.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software