More features, same price
What if you could get more for the same price?
All Google Analytics and CRM integration tools make similar promises: seeing attributed purchases in Google Analytics, understanding what channels and ads sell, calculating profitability. What makes Able Customer Data Platform different is the technology underneath the marketing speak.
Both Able and GA Connector attribute CRM purchases to website visitors and send them to Google Analytics. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.
Both Able and GA Connector track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting events that happen on the website and CRM and send them to Google Analytics.
Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able CDP offers more useful features due to its extensive use of automation and artificial intelligence.
GA Connector integrates a CRM only with Google Analytics, not allowing to take full advantage of features available in ad platforms and ownership of first-party customer data.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
GA Connector doesn't send data back to ad platforms, which limits its ability to improve ROI for paid traffic.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software