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Conversions API Integration

Both Able and Dreamdata attribute sales to marketing activity. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic lookalike audience optimization offered by Facebook Ads and Google Ads rather than merely reporting ROI for campaigns.

Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.

Better View of Customers

All tracking and attribution tools make similar promises: tracking customers and getting actionable insights from
analytics. What makes Able different is the technology underneath the marketing speak.

Both Able and Dreamdata track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey and integrate with marketing services without having to purchase third-party customer data platform.

Dreamdata's platform is focused solely on B2B companies, whereas Able provides solutions for e-commerce and SaaS businesses in addition to B2B, allowing for a greater scope of analysis.

True Back-End Attribution

Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.

Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.

This functionality isn't available in all-in-one marketing analytics software such as Dreamdata, which calculates ROI internally instead of sharing raw conversion data with ad platforms.

Focus on What Matters Most

Able CDP is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able CDP offers more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Able is a fully-featured customer data platform that integrates your data with third-party marketing services without needing to purchase a customer data platform separately.

⚡️ You should choose Able if:

Don't just take our word for it

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software