Choose Able over Dreamdata

Get more out of your conversion data

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Why so many marketers choose Able as an alternative to Dreamdata?

Here are some of the key differences to consider when looking for an alternative to Dreamdata.

All tracking and attribution tools make similar promises: tracking customers and getting actionable insights from analytics. What makes Able different is the technology underneath the marketing speak.

Both Able and Dreamdata attribute sales to marketing activity. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic lookalike audience optimization offered by Facebook Ads and Google Ads rather than merely reporting ROI for campaigns.

Both Able and Dreamdata track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey and integrate with marketing services without having to purchase third-party customer data platform.

You should choose Able if:

  • you'd like to increase return on ad spend by leveraging Facebook Ads and Google Ads AI audience optimization by sending conversions to Facebook Conversions API and Google Ads API;

  • you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;

  • you'd like to own your first-party customer data and integrate with third-party marketing services to build effective marketing funnel.

What advantages do you get by choosing Able as a Dreamdata alternative?

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Able is a fully-featured customer data platform that integrates your data with third-party marketing services without needing to purchase a customer data platform separately.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

This functionality isn't available in all-in-one marketing analytics software such as Dreamdata, which calculates ROI internally instead of sharing raw conversion data with ad platforms.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
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