Compare customer data platforms

Marketing integrations that work out of the box

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Able is a customer data platform that uses out-of-the-box marketing integrations to provide a simple and reliable way to implement first-party customer tracking. Able CDP tracks customers and attributes events throughout the entire funnel, helping you to  improve marketing strategy with actionable data produced by Able tracking. Read the following comparison pages to learn more about the benefits Able can bring you compared to other platforms.

CRMs with built-in attribution


These are also customer data platforms, however their targeted audience differs from Able CDP. Able provides more intuitive and easier to set up integrations that require no expertise or knowledge of coding.

All-in-one reporting tools

These platforms provide tracking and attribution tools, but because Able is a CDP, we can build a better holistic view of the customer journey using each step throughout your sales funnel.

Integration services without CDP functionality

These platforms can send lead and purchase data, but Able has the added benefit of tracking sources of the lead and including attribution details from each step through the sales funnel, providing better means of analysis.


ETLs such as these are useful in sending data between platforms. Able CDP allows you to better understand your customers based on the data from the various platforms, tracking users both across domains and across devices.

Don't just take our word for it

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software