Choose Able over Triple Whale

Specialized attribution solution
Fix attribution in Facebook Ads, Google Ads, TikTok and Google Analytics reporting instead of adding another reporting tool to your marketing stack

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Why so many marketers choose Able as an alternative to Triple Whale?

Here are some of the key differences to consider when looking for an alternative to Triple Whale.

All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.

  • Both Able and Triple Whale help to connect sales with marketing spending. But Able's approach is focused on Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.
  • Both Able and Triple Whale track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events.
  • Both Able and Triple Whale offer reporting capabilities. But Able is also capable of sending data that it collects, as well as conversion data it receives from ad platforms into data warehouses, allowing unlimited reporting capabilities and advanced RoAS modelling.

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You should choose Able if:

Quick comparison guide

Triple WhaleAble CDP
PriceRevenue-dependent, $120 - $3,799 per month$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platformsNot supported, the only available integrations with ad platforms are to retrieve data from themYes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
ChannelsWeb onlyWeb, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reportingBuilt-in onlyBuilt-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless trackingNot advertisedNative cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data exportBuilt-in data exploration with a proprietary flavor of SQL languageReal-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at Triple Whale website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a Triple Whale alternative?

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

One important functionality of ad platforms that all-in-one reporting and attribution platforms such as Triple Whale overlook is the potential to optimize ad performance by sending conversion data.

With Able CDP it's possible to get correct conversion data into ad platforms to analyze RoAS, compare performance of narrow audience segments and make sure you're maximizing your ad returns by advertising to the right segments and letting ad platforms' AI refine them further.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

No sales calls. No commitment. No opaque setup instructions. No custom reporting that needs to be re-learned. Just a product that solves exactly the problem you have in minutes.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

This feature makes Able CDP an excellent alternative to Triple Whale for marketers and entrepreneurs who aren't satisfied with top-down overall statistics and are interested in understanding how their customers from each segment make the decision to buy.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo
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