Choose Able over ThoughtMetric
Superior features and more integrations
Superior features and more integrations
All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.
Both Able and ThoughtMetric track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the entire customer journey. Able also has significantly more integrations available than ThoughtMetric, allowing for greater insight and better reporting. Additionally, to use all integrations available on ThoughtMetric's platform you need to pay for a premium subscription whereas with Able we have a fair price guarantee: transparent pricing with all integrations included.
Both Able and ThoughtMetric help to connect sales with marketing spending. But Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Google Ads, rather than merely reporting ROI for campaigns.
ThoughtMetric is focussed on e-commerce businesses, limiting the scope of analysis they can provide. Able has the added benefit of working for SaaS and B2B businesses, as well as e-commerce.
Able CDP retains knowledge about each customer's activity, regardless of whether it happens online on the website or offline and in a CRM.
Able tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able is able to offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.
Able marketing API integrations are IOS 14 ready and allow you to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software