Why do Scoro and Google Analytics Need to Be Connected?
Scoro is end-to-end work management software. Google Analytics is one of the most widely used web analytics services. Both platforms offer a rich set of marketing data, but there are often significant discrepancies between them.
Scoro and Google Analytics integration enables getting a complete view of the each customer's journey. Attributing sales to leads and leads to marketing sources allows to accurately track end-to-end marketing campaigns and understand LTV and ROI for each marketing channel.
A Complete Solution for Integrating Scoro and Google Analytics
Able Customer Data Platform is a low-cost solution that integrates Scoro and Google Analytics, adding attribution details for new Scoro leads and sending e-commerce conversions to Google Analytics when an opportunity is closed won in Scoro.
It combines browser tracking with server-side API integrations, linking website activity with closed won Scoro opportunities to build a complete journey of each customer across website and Scoro.
This allows to attribute 99% of sales to the correct marketing source, ad click and landing page, as well as see full website journey of each individual Scoro lead and account and obtain data to inform strategy.
All of this without coding and complex manual set-up of the connection between Scoro and Google Analytics. Able CDP already knows how to attribute Scoro closed won opportunities and send them to Google Analytics and has a proprietary self-configuration engine that maps website form fields to Scoro lead fields, extending Scoro leads with attribution details such as UTM parameters, referrer URL and landing page URL.
How Able CDP Integrates Scoro and Google Analytics
Able utilizes proprietary first-party tracking and attribution technology to integrate website lead forms with Scoro API, adding attribution details to new leads and attributing each Scoro closed won opportunity to the original visitor.
Able Customer Data Platform combines browser and back-end tracking to:
It's important to add that Able CDP is flexible and you can implement only a half of the integration: for example, send closed won oportunities from Scoro as purchases to Google Analytics without having to modify Scoro Leads and use Able for their creation; or set up Able CDP lead attribution and use built-in Scoro reporting without Google Analytics.
6 Steps to Connect Scoro with Google Analytics by Using Able
Complete the sign up form to create a trial account.
After signing up for a free account, Able CDP will prompt you to add code to your website.
This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.
Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.
Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.
Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.
Extend form Leads with additional attribution details such as UTM parameters, referrer URL, landing page URL and Google Analytics Click Id and send them to Scoro as Companies and Contacts.
First, Scoro first needs to be configured to attribution data that Able provides and then Able will need to be set-up to send Leads to Scoro.
Add Custom Fields to Scoro (optional)
Enable Scoro API and Add Credential to Able (if not done previously)
Configure Able to Send Leads to Scoro
In addition to sending attribution details such as UTM parameters, referrer URL and landing page URL to Scoro, Able supports retrieving successful quotes from Scoro, attributing them to website visitors that produced leads and sending Purchase conversions to marketing APIs such as Google Analytics, Facebook Ads Conversion API and Google Ads API.
Enable Scoro API and Add Credential to Able (if not done previously)
Choose the Scoro credential and Purchase event type. Save.
Able will begin regularly polling Scoro for quotes that were recently changed to a successful state and will send quote details and amount to configured Purchase integrations.
1. The first step is to locate the Google Analytics tracking id for the property you’d like to use for reporting.
Open Google Analytics, Admin – Data Streams page. Measurement Id should be the first item on the list. Record it.
2. Second, you'll be prompted to save a Google Analytics Tracking ID in Able
3. Enable Outbound Integration
Select the Google Analytics Credential you’ve just saved and ‘Lead’ event type. Press ‘Save’.
Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
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Continuously improve marketing strategy with actionable data produced by Able tracking.