Choose Able over SegMetrics

A Modern Platform for Marketers and Entrepreneurs

All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses.
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Able CDP benefits from being a modern platform that has been designed to solve problems of marketers and entrepreneurs. In addition to being a customer data platform, it uses AI across the board to self-configure, automatically figuring out how to connect customer data and marketing events between services, eliminating the need to have engineers who code integrations and set up data processing. This process allows you to see a customer's full journey through your sales funnel, even across domains.

Out-of-the-box Solutions with Options to Customize

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects. This makes Able CDP an excellent Segmetrics alternative both when you’re just starting to grow and want a no-code solution that is easy to implement, as well as when reaching a stage where you’d like an ability to add custom code to a customer data platform.

Conversions API Integrations

Both Able and SegMetrics help to connect sales with marketing spending. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.

Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Many built-in SegMetrics integrations require a real understanding of data and coding. With Able, you won't have to program custom API integrations. Able also offers developer-friendly REST API and web hooks for integrating custom applications and back-office tools.

Best in Class Back-End Attribution

Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.

Able marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.

Able CDP offers ready to use attribution and marketing integrations that don't require understanding what parameters needs to be tracked and sent to each ad platform.

Focus on What Matters the Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on.

It makes it easy to set up due to its extensive use of automation and artificial intelligence that allow Able to intelligently understand how to connect data across systems in the right way without the need for coding.

⚡️ You should choose Able if:

• you'd like to use a customer data platform that doesn't require significant knowledge of data and coding to set up;
• you'd like to leverage ready-to-use solutions for specific tasks and industries.