Choose Able over AnyTrack

API Integration Capabilities

All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.

Both Able and AnyTrack help to connect sales with marketing spending. But Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Google Ads, rather than merely reporting ROI for campaigns. AnyTrack only allow data on numerous landing pages for customers who pay an increased monthly fee.

Map Customer Journeys

Both Able and AnyTrack track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events.

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

AnyTrack tracks events and leads purely from the tracking standpoint, displaying the data in aggregated reports. AnyTrack doesn't generate customer profiles and doesn't let you to see and analyze individual customer journeys in detail.

True Back-End Attribution

Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.

Able marketing API integrations are IOS 14 ready and allow you to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.

Seamless and Quick Set-up

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able is able to offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

⚡️ You should choose Able if:

• you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;
• you'd like to increase return on ad spend by leveraging Facebook Ads and Google Ads audience optimization by sending conversions to Facebook Conversions API and Google Ads API.