Choose Able over AnyTrack

Go past simple tracking
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Why so many marketers choose Able as an alternative to AnyTrack?

Here are some of the key differences to consider when looking for an alternative to AnyTrack.

All tracking and attribution tools make similar promises: tracking customers, understanding which ads sell, calculating profitability. What makes Able different is the technology underneath the marketing speak.

Both Able and AnyTrack help to connect sales with marketing spending. But Able has Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Google Ads, rather than merely reporting ROI for campaigns. AnyTrack only allow data on numerous landing pages for customers who pay an increased monthly fee.

Both Able and AnyTrack track customer activity. But Able is a customer data platform, which allows it to build a better holistic view of the customer journey instead of simply collecting disparate events.

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You should choose Able if:

  • you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;

  • you want an easy-to-implement, no expert necessary, integration for your software and marketing platforms you may be using;

  • you'd like to leverage ready-to-use solutions for specific tasks and industries;

  • you'd like to own your first-party customer data and integrate with third-party marketing services to build effective marketing funnel.

What advantages do you get by choosing Able as a AnyTrack alternative?

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

AnyTrack tracks events and leads purely from the tracking standpoint, displaying the data in aggregated reports.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Use Out-of-the-Box or Customize

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii
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