Alternative to RudderStack - Able Customer Data Platform

Why so many marketers choose Able as an alternative to RudderStack?

Here are some of the key differences to consider when looking for an alternative to RudderStack.

All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses. ‍ RudderStack is designed for developers, not marketers, offering data warehouse integrations to store all customer data. RudderStack has elaborate APIs and allows large corporations to run marketing integrations development teams more efficiently by having a complex framework for storing and processing customer data. While it has built-in marketing integrations, building complete customer profiles in their platform require knowledge of SQL language to be used in practice. ‍ Able CDP benefits from being a modern platform that has been designed to solve problems of marketers and entrepreneurs. In addition to being a customer data platform, it uses AI across the board to self-configure, automatically figuring out how to connect customer data and marketing events between services, eliminating the need to have engineers who code integrations and set up data processing. This process allows you to see a customer's full journey through your sales funnel, even across domains.

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You should choose Able if:

you'd like to use a customer data platform that doesn't require developers and continuous expert maintenance;
you'd like to leverage ready-to-use solutions for specific tasks and industries;
you prefer a customer data platform with transparent pricing.

Quick comparison guide

	RudderStack	Able CDP
Price	Starts at $600/month for up to 3,000,000 monthly events	$49/month ($145/month with conversions API integrations) for up to 300,000 processed events per month, $5 for each additional 100,000 events above first 500,000 events tracked; no revenue-based cap or fees
Sends conversions to ad platforms	Event feed mode only - attribution to click ids and browser ids must be performed externally	Yes, attributed to the original click ids. Supports Meta Ads, Google Ads, TikTok and Pinterest
Channels	Web	Web, call tracking (using CallRail and similar third-party products), mobile app tracking (requires custom integration)
RoAS reporting	Not available	Built-in revenue attribution reporting, reporting via ad platforms' conversions APIs, custom reporting using third-party BI platforms via BigQuery data warehouse
Cookieless tracking	?	Native cookieless tracking of single-page applications and third-party checkouts like Stripe payment links; cookieless attribution of offline conversions based on previously tracked lead sources
Data export	Snowflake, BigQuery, Redshift and others	Real-time BigQuery events export; manual reports export to CSV

Note: the information above was consistent with the information published at RudderStack website at a time of the last update of the comparison. It might have changed without further notice.

What advantages do you get by choosing Able as a RudderStack alternative?

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Many built-in RudderStack integrations require knowledge of SQL to track the entire funnel. At times the documentation provided is confusing and a bit technical.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Able CDP offers ready to use attribution and marketing integrations that don't require understanding what parameters needs to be tracked and sent to each ad platform.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Use Out-of-the-Box or Customize

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects.

This makes Able CDP an excellent RudderStack alternative both when you’re just starting to grow and want a no-code solution that is easy to implement, as well as when reaching a stage where you’d like an ability to add custom code to a customer data platform.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
CFO, Co-Founder of Aluvii

Choose Able over RudderStack