Choose Able over RudderStack
Simplify customer data platform setup
Simplify customer data platform setup
All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses.
RudderStack is designed for developers, not marketers, offering data warehouse integrations to store all customer data. RudderStack has elaborate APIs and allows large corporations to run marketing integrations development teams more efficiently by having a complex framework for storing and processing customer data. While it has built-in marketing integrations, building complete customer profiles in their platform require knowledge of SQL language to be used in practice.
Able CDP benefits from being a modern platform that has been designed to solve problems of marketers and entrepreneurs. In addition to being a customer data platform, it uses AI across the board to self-configure, automatically figuring out how to connect customer data and marketing events between services, eliminating the need to have engineers who code integrations and set up data processing. This process allows you to see a customer's full journey through your sales funnel, even across domains.
In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects. This makes Able CDP an excellent RudderStack alternative both when you’re just starting to grow and want a no-code solution that is easy to implement, as well as when reaching a stage where you’d like an ability to add custom code to a customer data platform.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
Many built-in RudderStack integrations require knowledge of SQL to track the entire funnel. At times the documentation provided is confusing and a bit technical.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' bidding optimization and to create super effective lookalike audiences in real time.
Able marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
Able CDP offers ready to use attribution and marketing integrations that don't require understanding what parameters needs to be tracked and sent to each ad platform.
Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on.
It makes it easy to set up due to its extensive use of automation and artificial intelligence that allow Able to intelligently understand how to connect data across systems in the right way without the need for coding.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software