Choose Able over RudderStack

Simplify customer data platform setup

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Why so many marketers choose Able as an alternative to RudderStack?

Here are some of the key differences to consider when looking for an alternative to RudderStack.

All customer data platforms make similar promises: connect data between different sources, creating customer profiles. What makes Able different is the technology underneath the marketing speak that is designed to empower growing businesses. ‍ RudderStack is designed for developers, not marketers, offering data warehouse integrations to store all customer data. RudderStack has elaborate APIs and allows large corporations to run marketing integrations development teams more efficiently by having a complex framework for storing and processing customer data. While it has built-in marketing integrations, building complete customer profiles in their platform require knowledge of SQL language to be used in practice. ‍ Able CDP benefits from being a modern platform that has been designed to solve problems of marketers and entrepreneurs. In addition to being a customer data platform, it uses AI across the board to self-configure, automatically figuring out how to connect customer data and marketing events between services, eliminating the need to have engineers who code integrations and set up data processing. This process allows you to see a customer's full journey through your sales funnel, even across domains.

You should choose Able if:

What advantages do you get by choosing Able as a RudderStack alternative?

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.

Many built-in RudderStack integrations require knowledge of SQL to track the entire funnel. At times the documentation provided is confusing and a bit technical.

True Server-Side Attribution

Let ad platforms' AIs work for your business by streaming server-side conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs. This facilitates ad platforms AI bidding optimization and enables the creation of custom segments and highly effective lookalike audiences in real-time.

Able CDP marketing API integrations are privacy-ready and function without relying on third-party cookies.

Able CDP offers ready to use attribution and marketing integrations that don't require understanding what parameters needs to be tracked and sent to each ad platform.

Focus On What Matters The Most

Able is designed to be set up once and bring all the data and KPIs optimal for your business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Able can offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.

Use Out-of-the-Box or Customize

In addition to offering a ready-to-use solutions for most funnels, Able can be heavily customised with custom applications by using its REST and JavaScript APIs, as well as lambda functions that transform events that come from external sources. It also features a Google BigQuery integration that allows to access all data Able collects.

This makes Able CDP an excellent RudderStack alternative both when you’re just starting to grow and want a no-code solution that is easy to implement, as well as when reaching a stage where you’d like an ability to add custom code to a customer data platform.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf
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