Spree Conversion Tracking

Attribute each Spree purchase and report conversions in ad platforms and Google Analytics correctly

Spree is an open source, headless e-commerce platform.

Able tracks each Spree purchase from the start of checkout to payment. It combines browser tracking with server-side integrations to collect precise data about journey of each customer and sends attributed conversions to ad platforms and Google Analytics.

Understand What Drives Sales

See what marketing campaigns convert to leads and paying customers

Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports Spree forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.

Understand What Drives Sales

Send Revenue Data To Reporting Tools

Optimize your marketing strategy

Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Able CDP then attributes each Purchase to the original visitor completing event registration form and sends Spree Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows you to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.

Send Revenue Data To Reporting Tools

How does it work?

Build an entire journey of each customer from the first ad click

Attribute 99% of sales

Connect Spree with other software

Able CDP combines browser tracking with server-side API integrations, linking website activity with back-end purchases to build a complete journey of each customer across website and back-office tools.

Attribute all completed Spree purchase conversions to the original website visit and send to reporting and conversion APIs throughout entire customer lifecycle, no matter how long.

Skip coding and complex manual set-up of the connection between Spree and other marketing software in your funnel, including Facebook Conversions API and Google Ads API.

Able Customer Data Platform is easy to set up

1

Sign up for a free trial account

3

Connect Able to Spree to receive webhook notifications about completed purchases

4

Set up Able to send Spree purchase conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads Conversions API

Sample Integration Scenarios

Resources

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software