Google Analytics Form Tracking

Track form submissions in Google Analytics without complex manual tracking setup in GTM or coding

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Able Customer Data Platform sets up form tracking automatically, recognizing forms on the website and tracking lead form submissions, sending attributed conversions to Google Analytics. It also attributes all future purchases to the original tracked form submission, allowing to understand resulting ROI of the leads from the tracked forms.

Track lead form submissions

Get form tracking up and running instantly, without arduous GTM configuration

Able lead form tracking supports all known web forms. It automatically recognizes and tracks static HTML forms such as ones used by WordPress plugins, Webflow or Shopify contact forms. Many types of third-party dynamic widget forms, such as EasyWebinar event registration forms and Sumo lead forms are recognized and tracked too. A JavaScript API is provided for tracking custom lead and sign-up forms. Able Customer Data Platform associates entered personal identifiers, such as email or phone, with the visitor details such as various click and browser ids, UTM parameters, landing page, mapping customer's journey and attributing all future customer purchases to the lead source.

Attribute sales to tracked lead forms

Know the revenue from each tracked lead and the source of every purchase

Able attributes all future sales, for example, happening in Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. Using a customer data platform solves all common tracking problems: Able attribution uses first-party customer data and doesn't depend on cookies; it tracks purchases without relying on 'thank you' page views. Custom applications can use REST API to send conversions to Able.

Send tracked form submissions to Google Analytics

Understand where each paying customer comes from and improve ad ROI

Tracked lead form submissions, as well as later purchases attributed to them, are sent to Google Analytics and ad platforms such as Facebook Ads and Google Ads. Form submission, as well as all future conversion events done by the same customer are attributed to the original Google Analytics Client Id. This allows you to see up to 24 months of LTV data in Google Analytics, as well as significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing to track UTM parameters and lead source in them.


Set Up Form Tracking

Read more about how Able form tracking works and how to set up lead form tracking for different types of web forms.

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Send Form Conversions to Google Analytics 4

Learn how to connect Able to Google Analytics 4 and send tracked form conversions there.

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First Touch vs First Click Attribution in Google Analytics 4

Learn about how first click attribution works in GA4 and how Able first touch attribution and form tracking supplement it.

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