Track form submissions in Google Analytics without complex manual tracking setup in GTM or codingTry Able for Free
Able Customer Data Platform sets up form tracking automatically, recognizing forms on the website and tracking lead form submissions, sending attributed conversions to Google Analytics. It also attributes all future purchases to the original tracked form submission, allowing to understand resulting ROI of the leads from the tracked forms.
Able attributes all future sales, for example, happening in Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. Using a customer data platform solves all common tracking problems: Able attribution uses first-party customer data and doesn't depend on cookies; it tracks purchases without relying on 'thank you' page views. Custom applications can use REST API to send conversions to Able.
Tracked lead form submissions, as well as later purchases attributed to them, are sent to Google Analytics and ad platforms such as Facebook Ads and Google Ads. Form submission, as well as all future conversion events done by the same customer are attributed to the original Google Analytics Client Id. This allows you to see up to 24 months of LTV data in Google Analytics, as well as significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing to track UTM parameters and lead source in them.
Read more about how Able form tracking works and how to set up lead form tracking for different types of web forms.
Learn how to connect Able to Google Analytics 4 and send tracked form conversions there.
Learn about how first click attribution works in GA4 and how Able first touch attribution and form tracking supplement it.