Track form conversions in Facebook Ads without complex Facebook Pixel setup or coding
Try Able for FreeAble Customer Data Platform sets up form tracking automatically, recognizing forms on the website and tracking lead form submissions, sending attributed conversions to Facebook Ads Conversions API. It also attributes all future purchases to the original tracked form submission, allowing to understand resulting ROI of the leads from the tracked forms.
Able lead form tracking supports all known web forms. It automatically recognizes and tracks static HTML forms such as ones used by WordPress plugins, Webflow or Shopify contact forms. Many types of third-party dynamic widget forms, such as EasyWebinar event registration forms and Sumo lead forms are recognized and tracked too. A JavaScript API is provided for tracking custom lead and sign-up forms. Able Customer Data Platform associates entered personal identifiers, such as email or phone, with the visitor details such as various click and browser ids, UTM parameters, landing page, mapping customer's journey and attributing all future customer purchases to the lead source.
Able attributes all future sales, for example, happening in Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. Using a customer data platform solves all common tracking problems: Able attribution uses first-party customer data and doesn't depend on cookies; it tracks purchases without relying on 'thank you' page views. Custom applications can use REST API to send conversions to Able.
Tracked lead form submissions, as well as later purchases attributed to them, are sent to Facebook Ads, Google Ads, and Google Analytics. Form submission, as well as all future conversion events done by the same customer are attributed to the original Facebook click id (when present) and browser id (always available). Form conversions are sent to Facebook Conversions API together with Advanced Match parameters, which allows you to significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing to track UTM parameters and lead source in them.
⚡
Able Customer Data Platform recognizes forms on the website and tracks all relevant fields and visitor parameters automatically.
Able CDP is capable of using its customer tracking data to attribute lead form conversions and all subsequent revenue (purchases) to the source. Revenue can be sent to Able CDP either via one of its built-in integrations, such as Stripe Invoice Payments Tracking, or custom conversions from your application using webhooks.
Able CDP then attributes each lead and purchase purchase to the original visitor and sends the data to all standard integrations, such as Google Analytics, Facebook Ads Conversions API, Google Ads API, etc.
Read more about how Able form tracking works and how to set up lead form tracking for different types of web forms.
Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.
Changes to website conversions' tracking introduced in IOS 14 and WebKit browsers affected many businesses with longer sales cycles. Luckily, their impact is limited and improved sales attribution allows to keep reporting sources of sales correctly in most cases, even when conversions happen weeks or months after the initial website visit.