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Able Customer Data Platform sets up form tracking automatically, recognizing forms on the website and tracking lead form submissions, sending attributed conversions to Facebook Ads Conversions API. It also attributes all future purchases to the original tracked form submission, allowing to understand resulting ROI of the leads from the tracked forms.
Able attributes all future sales, for example, happening in Stripe, WooCommerce or a CRM system such as Salesforce to the original visitor and visitor source. Using a customer data platform solves all common tracking problems: Able attribution uses first-party customer data and doesn't depend on cookies; it tracks purchases without relying on 'thank you' page views. Custom applications can use REST API to send conversions to Able.
Tracked lead form submissions, as well as later purchases attributed to them, are sent to Facebook Ads, Google Ads, and Google Analytics. Form submission, as well as all future conversion events done by the same customer are attributed to the original Facebook click id (when present) and browser id (always available). Form conversions are sent to Facebook Conversions API together with Advanced Match parameters, which allows you to significantly improve percentage of purchases attributed in Google Ads and Facebook Ads reports. For advanced reporting, raw form tracking data can be exported to BigQuery. Able comes with built-in integrations with major CRMs such as Salesforce, allowing to track UTM parameters and lead source in them.
Able Customer Data Platform recognizes forms on the website and tracks all relevant fields and visitor parameters automatically.
Able CDP is capable of using its customer tracking data to attribute lead form conversions and all subsequent revenue (purchases) to the source. Revenue can be sent to Able CDP either via one of its built-in integrations, such as Stripe Invoice Payments Tracking, or custom conversions from your application using webhooks.
Read more about how Able form tracking works and how to set up lead form tracking for different types of web forms.
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