Connect WebinarJam and Google Ads

WebinarJam is an online platform where businesses can create live streamed webinars with replay options, with customers purchasing subscriptions to the WebinarJam site. The webinars are available through desktop, laptop, tablet or phone. Google Ads reporting is a powerful tool to identify ROI of ad campaigns and optimize marketing strategy. Both platforms keep a rich set of sales data, but there are often significant discrepancies between them.

Here are some reasons why conversion tracking built into Google Tag is not enough to track WebinarJam purchases made by Google Ads customers:

1. In WebinarJam funnels many purchases happen offline or on another domain. For example, when a sale is closed in CRM or when a first payment for subscription is successfully taken by a payment service provider such as Stripe.
   Submitting conversions via server-to-server Google Ads API integrations allows tracking such conversions and optimize ads for them.
2. Even when purchases are made entirely online, it's not uncommon for sales made through ads to be unattributable to campaigns. This is due to users using multiple devices, ad blocker plugins, and client-side tracking generally not being reliable.
3. IOS traffic lacks click identifiers. Sending conversions to Google Ads API including additional identifiers and customer match parameters solves IOS reporting problems by sending more data to Google Ads, allowing it to model conversions from anonymized IOS clicks.
4. Such missing sales go unreported because of missing data not available to Google's tracking tag alone. Relying only on what's available on the front-end is limiting your business's ability to track a customer throughout the entire sales funnel.

Combining browser and server-side tracking to report conversions via the server-to-server Google Ads API integration solves these problems.

Able Customer Data Platform is the ultimate WebinarJam and Google Ads integration.

It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across WebinarJam and Google Ads.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between WebinarJam and Google Ads. Able already knows how to connect marketing data between WebinarJam and Google Ads.

Able makes it easy to report in Google Ads on actual WebinarJam revenue rather than conversions to leads, attributing all subsequent WebinarJam revenue to the original visitor and campaign - even if it occurs weeks after the initial visit.

Able CDP combines browser and back-end tracking to:

1. store Google Ads click idsfor each lead form, regardless of whether a form hosted on WebinarJam or elsewhere is used;
2. add UTM parameters, referrer URL and landing page details to new leads;
3. attribute successful purchases to the Google Ads user id and send e-commerce transaction to Google Analytics.

Able tracks WebinarJam customers' completion of the purchase/sign-up on the thank you pages rather than directly in the forms on the website. Any purchases made by the same customer, regardless of when and how, are then attributed to the original website visitor and marketing source. This allows you to report on currently missing conversions that happen after browser analytics and tracking cookies expire or not available on devices, then send conversions with complete customer match parameters to Google Ads, fixing tracking for IOS traffic.

‍Step 1. Sign up for a free Able trial account

Complete the sign up form to create a trial account.

Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website.

This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

‍Step 4. Connect Able to WebinarJam

Enable Thank You Page Tracking Code

1. Enable tracking code to start tracking WebinarJam purchases.
2. Usually we determine what widget forms are used by the website automatically when you sign up.

Step 5. Connect Able to Google Ads

1. Google Ads Setup.

The first step to start using a server-to-server integration is to configure Google Ads. The Part 1 of the ‘Set up offline conversion tracking‘ guide in Google Ads Help covers two necessary steps to begin: enabling auto-tagging and setting up a Conversion Action – a hint telling Google Ads how to process your conversions.

(Google refers to all conversions that aren’t tracked by its JS tracking code as ‘offline’. They may not actually happen offline, such as in a store, and would more often be a result of online user activity.)

2. Google Ads Customer Data Terms

To make sure that all conversions are processed, the Google Ads account must have accepted Customer Data Terms. This only needs to be done once per account and the Data Terms will be valid for all conversions automatically.

Open Tools - Conversions - Settings - Method for measuring offline conversions. Check that Enhanced conversions for leads method is selected and accept customer data terms.

3. Connect Able to Google Ads

In Able's platform, there is a ‘Sign In With Google’ button that will grant Able access to your Google Ads API, allowing you to send purchase conversions to Google Ads.

4. Create compatible conversion action in Google Ads

To do so, open Tools - Conversions in Google Ads. Click New Conversion Action - Import - Other data sources or CRMs - Track conversions from clicks. Enter desired conversion and attribution parameters and create conversion.

5. Send Able events as Google Ads Conversion Actions

Select the new Google Ads credential, and choose ‘Purchase’ event type. Able will display a list of Google Ads Customers your Google account has access to manage. Choose the one that has the Conversion Action that has been created in Google Ads Manager in the first step.

Press ‘Save’ button to save settings. Able Customer Data Platform will start sending all purchases it attributed to Google Ads clicks to Google Ads API.