Contents:

  • Why do Spree and Google Ads Need to Be Connected?
  • A Complete Solution for Integrating Spree and Google Ads
  • How Able CDP Integrates Spree and Google Ads
  • 4 Steps to Connect Spree with Google Ads by Using Able CDP

Connect Spree and Google Ads

Why do Spree and Google Ads Need to Be Connected?

Spree is an open source ecommerce platform. Google Ads reporting is a powerful tool to identify ROI of ad campaigns and optimize marketing strategy. Both platforms keep a rich set of sales data, but there are often significant discrepancies between them.

Here are some reasons why conversion tracking built into Google Ads is not enough:

  1. Often, purchases happen offline: for example, when a sale is closed in CRM or when a first payment for subscription is successfully taken by a payment service provider such as Stripe.
    Submitting conversions via server-to-server Google Ads API integrations solves these problems.
  2. Even when purchases are made entirely online, it's not uncommon for 15-25% of sales made through ads to be unattributable to campaigns. This is due to users using multiple devices, ad blocker plugins, and client-side tracking generally not being reliable.
  3. IOS traffic lacks click identifiers. Sending conversions to Google Ads API including device identifiers and customer match parameters solves IOS reporting problems by sending more data to Google Ads, allowing it to model conversions from anonymized IOS clicks.
  4. These missing sales that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed to a customer in Google Ads. Rather, only what's available on the front-end is tracked, limiting your business's ability to track a customer through the entire sales funnel.

Combining browser and server-side tracking to report conversions via the server-to-server Google Ads API integration solves these problems.

A Complete Solution for Integrating Spree and Google Ads

Able Customer Data Platform is the ultimate Spree and Google Ads integration.

It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Spree and Google Ads.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between Spree and Google Ads. Able already knows how to connect marketing data between Spree and Google Ads.

How Able CDP Integrates Spree and Google Ads

Able makes it easy to report in Google Ads on actual Spree revenue rather than conversions to leads, attributing all subsequent Spree revenue to the original visitor and campaign - even if it occurs weeks after the initial visit.

Able CDP combines browser and back-end tracking to:

  1. store Google Ads Client Id for each lead form;
  2. add UTM parameters, referrer URL and landing page details to new leads;
  3. attribute successful Spree purchases to the Google Ads user id and send e-commerce transaction to Google Analytics.

Able tracks Spree customers' purchases. Any purchases made by the same customer, regardless of when and how, are then attributed to the original website visitor and marketing source. This allows you to report on currently missing conversions that happen after browser analytics and tracking cookies expire or not available on devices, then send conversions with complete customer match parameters to Google Ads, fixing tracking for IOS traffic.

4 Steps to Connect Spree with Google Ads by Using Able CDP

Step 1. Sign up for a free account

Step 2. Install Able tracking code on the website

Add following code to the website to track website events:

<script type="text/javascript" src="https://app.ablecdp.com/ue.js"></script>
<script>
window.addEventListener('DOMContentLoaded', function () {
uipe('init', '%%FUNNEL_MARK%%')
uipe('track', 'PageView')
})
</script>

Where %%FUNNEL_MARK%% is the unique code of your Able CDP Funnel.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Ads if your landing and lead/order pages are hosted on different domains.

Step 3. Connect Able to Spree

Connect Able to Spree to receive webhook notifications about completed purchases.

Step 4. Connect Able to Google Ads

  1. Google Ads Setup.

The ‘Set up offline conversion tracking‘ guide in Google Ads Help covers two necessary steps to begin: enabling auto-tagging and setting up a Conversion Action – a hint telling Google Ads how to process your conversions.

  1. Able CDP Setup.

In the Able CDP Dashboard, open ‘API Credentials’ tab and press ‘Connect Google Ads’ button. It will grant Able access to your Google Ads API, allowing to send purchase conversions to Google Ads. After connecting, a new Credential will appear in the list.

Open ‘Funnel’ tab and press 'Add Outbound' button. Select new Google Ads credential, and choose ‘Purchase’ event type. Able will display a list of Google Ads Customers your Google account has access to manage. Choose the one that has the Conversion Action that has been created in Google Ads Manager in previous step.

Press ‘Save’ button to save settings. Able Customer Data Platform will start sending all purchases it attributed to Google Ads clicks to Google Ads API.

Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

Discover SaaS conversion funnel tracking best practices.

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Start integrating Spree and Google Ads right now
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software

Contact us for more help if you didn't find what you were looking for

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Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you're still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Analyze

Use standard tools such as Facebook Ads, Google Analytics and CRM reports to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.