Contents:

  • Why should you connect EasyWebinar and Google Analytics?
  • A Complete Solution for Integrating EasyWebinar and Google Analytics
  • How Able CDP Integrates EasyWebinar and Google Analytics
  • 4 Steps to Connect EasyWebinar with Google Analytics by Using Able CDP

Connect EasyWebinar and Google Analytics

Why should you connect EasyWebinar and Google Analytics?

EasyWebinar is an online platform through which individuals or businesses can create webinars. Customers purchase subscriptions to the EasyWebinar site to gain access to the webinars. Google Analytics is one of the most widely used web analytics services. Both platforms keep a rich set of data, but there is often significant discrepancies between them.

  1. 30-40% of conversions in Google Analytics often have direct or incorrect sources, as well as not being attributed to the actual landing page that the customer first saw or found in an organic search engine. This happens because Google Analytics creates a separate session for the returning customer when a different device is used or if browser privacy features block Google Analytics cookies.
  2. When EasyWebinar event registration widget is used in multiple-stage funnels, relying on tracking tags and pixels alone allows you to only attribute leads to the marketing sources, with exact sources of later sales remaining unknown.

EasyWebinar and Google Analytics integration enables you to get a complete view of the customer journey. Attributing sales to leads and leads to marketing sources allows you to accurately track marketing campaigns and understand LTV and ROI. This will ensure you can direct your marketing budget to the most effective campaigns.

A Complete Solution for Integrating EasyWebinar and Google Analytics

Able Customer Data Platform is the ultimate EasyWebinar and Google Analytics integration.

It combines browser tracking with server API integrations, and links website activity with purchases on the back-end to build a complete journey of each customer across EasyWebinar and Google Analytics.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between EasyWebinar and Google Analytics. Able already knows how to connect marketing data between EasyWebinar and Google Analytics.

How Able CDP Integrates EasyWebinar and Google Analytics

Able makes it easy to report in Google Analytics on actual EasyWebinar revenue rather than conversions to leads, attributing all subsequent EasyWebinar revenue to the original visitor and campaign - even if it occurs weeks after the initial visit.

Able CDP combines browser and back-end tracking to:

  1. store Client Id for each lead and sign-up;
  2. attribute successful EasyWebinar payment to the Google Analytics user id and send e-commerce transaction to Google Analytics.

Able tracks EasyWebinar Event Registration Widget leads and attributes subsequent purchases to their sources. Able offers form tracking that recognizes EasyWebinar event registration widgets installed on the page automatically. It tracks leads submitted through the widget, linking lead details such as email with the website visitor. Any purchases made by the same customer, regardless of when and how, are then attributed to the original website visitor and marketing source. This allows you to track and report EasyWebinar leads and any subsequent purchases attributed to the original visitor source in Google Analytics.

4 Steps to Connect EasyWebinar with Google Analytics by Using Able CDP

Step 1. Sign up for a free Able trial account

Complete the sign up form to create a trial account.

Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website.

This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

Step 4. Connect Able to EasyWebinar

Tracking purchases made by leads who entered a funnel through the EasyWebinar Event Registration Widget is a common task, crucial to maximize ad ROI.

When EasyWebinar event registration widget is used in multiple-stage funnels, relying on tracking tags and pixels alone allows to attribute to the marketing sources only leads, with exact sources of later sales remaining unknown. Able Customer Data Platform solves tracking of EasyWebinar leads and follow-on purchases in such funnels.

How to Set Up

  1. Enable EasyWebinar Event Registration Widget Tracking Code

Step 5. Add Google Analytics Property Id to Able to send payments as Google Analytics e-commerce conversions

1. The first step is to locate the Google Analytics tracking id for the property you’d like to use for reporting.

Open Google Analytics, Admin – Property Settings page. Tracking Id should be the first item on the list. Record it.

2. Second, you'll be prompted to save a Google Analytics Tracking ID in Able

3. Enable Outbound Integration

Select the Google Analytics Credential you’ve just saved and ‘Lead’ event type. Press ‘Save’.

Enabled for the following event types:

Step 6. Send purchase info to Google Analytics

Following the above process for sending leads, you will be prompted to set up the purchase integration to send attributed Purchases to Google Analytics from any source, such as a sending a closed won CRM deal, a successful Stripe Invoice payment or an e-commerce purchase that has been successfully paid.

The first step is to check Google Analytics reporting settings and investigate that the property is set up correctly to display e-commerce conversions.

On Google Analytics, Admin – Ecommerce Settings. Enable Ecommerce should be on, Enhanced Ecommerce – off.

There’s also a setting that configures for how long GA attributes purchases to the user after the conversion sources. It is located under Admin – Tracking Info – Session Settings – Campaign timeout.

To connect Google Analytics with Able, locate the Google Analytics tracking id for the property you’d like to use for reporting.

In Google Analytics Admin – Property Settings page. Tracking Id should be the first item on the list. Record it.

2. Save Google Analytics Tracking ID to Able

3. Enable Outbound Integration

Select the Google Analytics Credential you’ve just saved and ‘Purchase’ event type. Press ‘Save’.

At this point required integration setup is complete and Able will start sending all Purchases that it attributed to Google Analytics visitors to Google Analytics Measurement API. Conversions will appear in all standard reports; additionally, Purchases will appear in the Conversions tab of E-commerce reports.

Enabled for the following event types:

We also offer integration with the new Google Analytics 4. Universal Analytics will shut down in July 2023, so we recommend beginning the process of sending data to GA4 now so you have time to familiarize yourself with the platform and begin accumulating data there.

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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software

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