Marketing integrations that work out of the box
Say goodbye to lengthy configuration and purchases missing from ad platform reports
Both Able and Zapier send purchases to ad platforms and analytics APIs. But Zapier does not support custom metadata, which limits your ability to keep track of all your customers both over time and across domains. With Able, you can send the email-click id pair to Able on sign-up easily via webhooks through our integrations. This allows you to attribute each purchase to the original visitor, sending browser and ad click identifiers to Google Analytics, Facebook Ads and Google Ads, allowing you to see the exact source of the purchase in Google Analytics and attribute up to 50% more conversions in ad platform reports.
Able CDP tracks all data that you need to send to ad platforms, helps you to understand that data, and allows you to see all data in one place. Even if a user interacts with different domains or from different devices, Able will keep track of the user's movement through your funnel.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML bidding optimization and to create super effective lookalike audiences in real time.
Able CDP marketing API integrations are IOS 14 ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
Zapier is an integrations service that doesn't include customer tracking and attribution. While it advertises same integrations, they only work properly if you build your own tracking and attribution and configure them correctly. Able is designed to solve attribution out of the box.
Zapier designates some apps as 'premium', including Facebook, Shopify, Salesforce, and Google Ads and BigQuery. To gain access to integrating these apps you would be required to pay higher fees.
Able has transparent pricing, which includes integration for all apps we support as well as the option to inquire about integrations not yet supported so we know which apps to expand to.
Both Able and Zapier send leads from website to a CRM. But while Zapier only tracks emails, Able also tracks sources of the lead and includes attribution details, whether its a paid campaign or an organic landing page, sending source of the lead into your CRM and marketing automation service. This makes Able a much more efficient platform.
Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.
It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
Zapier requires use of third-party customer data platform to access same functionality.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
To set up Zapier you'd have to understand mapping between data in various applications, develop your own tracking and attribution or experience large percentage of missing purchases in reports and hire a developer each time when Zapier built-in integrations lack a field or two that are crucial for your marketing needs.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software