Marketing integrations that work out of the box
Say goodbye to lengthy configuration and purchases missing from ad platform reports
All marketing data integration services make similar promises: connect system A and system B. What makes Able Customer Data Platform different is the technology underneath the marketing speak.
Both Able and Integromat send leads from website to a CRM. But Able also tracks sources of each lead and includes attribution details, whether its a paid campaign or an organic landing page, sending source of the lead into your CRM and marketing automation service.
Both Able and Integromat send purchases to ad platforms' and analytics APIs. But Able attributes each purchase to the original visitor, sending browser and ad click identifiers to Google Analytics, Facebook Ads and Google Ads, allowing to see exact source of the purchase in Google Analytics and attribute up to 50% more conversions in ad platform reports.
Able Customer Data Platform keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.
It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.
Integromat requires use of third-party customer data platform to access same functionality.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Able CDP marketing API integrations are IOS 14+ ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
Integromat is an integrations service that doesn't include customer tracking and attribution. While it advertises same integrations, they only work properly if you build your own tracking and attribution and configure them correctly. Able Customer Data Platform is designed to solve attribution out of the box.
No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able Customer Data Platform has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
To set up Integromat you'd have to understand mapping between data in various applications, develop your own tracking and attribution or experience large percentage of missing purchases in reports and hire a developer each time when Integromat built-in integrations lack a field or two that are crucial for your marketing needs.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software