Choose Able over Funnel

Conversions API Integration

Both Able and Funnel help to connect sales with marketing spending. But Able has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic audience optimization offered by Facebook Ads and Google Ads, rather than merely reporting ROI for campaigns.

Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.

Map Customer Journey to Each Purchase

Able CDP keeps knowledge about each customer activity, regardless whether it happens online on the website or offline and in a CRM.

It tracks and displays full journeys of each individual customer from the first ad click and landing page visit to CRM and payment systems conversions and gives you insight into these journeys through a visual history of each customer.

Improve Your Marketing in Minutes

No matter whether your sales are low-touch or high-touch, one-off, recurring or subscription, Able CDP has tracking, attribution and API integrations solutions optimal for your business to help your long-term growth without delay.
By allowing Able to send conversions to ad platforms and Google Analytics, you can attribute 99% of your purchases to the correct marketing sources.

With Able CDP it's possible to get correct conversion data into ad platforms to analyse RoAS, compare performance of narrow audience segments and make sure you're maximising your ad returns by advertising to the right segments and letting ad platforms' AI refine them further.

Able is also more intuitive to use, providing seamless integration for the apps you may be using, enabling you to track full customer journeys from the first ad click with no complex set-up.

True Back-End Attribution

Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML bidding optimization and to create super effective lookalike audiences in real time.

Able CDP marketing API integrations are IOS 14 ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.

⚡️ You should choose Able if:

• you'd like to understand how and why customers purchase to make informed decisions when developing your marketing strategy;
• you'd like to increase return on ad spend by leveraging Facebook Ads and Google Ads audience optimization by sending conversions to Facebook Conversions API and Google Ads API;
• you prefer a customer data platform with transparent pricing based on the number of new leads that won't be increasing exponentially based on your use.